Amul shares clarification post about viral fungus-filled lassi, calls it fake
In the Twitter post, Amul shared a snapshot of the lassi packet and assured the consumers that no such incident has been reported.
Amul has called the viral video of fungus filled lassi packet fake.........
By Srimoyee Chowdhury: Dairy giant Amul took to Twitter to clarify that a viral video of fungus-laden lassi was fake. The corporation issued a notice to spread awareness about the fake video.
A video showing
contaminated Amul Lassi is doing the rounds on WhatsApp and other social media
platforms. In this video, each box of Amul Lassi has a small pinhole is
punctured on the silver seal. The liquid inside the pack has gone bad and also
seems to have developed fungus.The lassi boxes
have purportedly been left outside the freezer to be spoilt in this video. The
date on which this video was captured, however, is unknown.
A user named Vikrant shared the video on Twitter and wrote: "This video is doing rounds on WA. Look closer & you'll see that each box is tampered with i.e small pinhole is punctured on the silver seal & the Lassi has been left out till it spoilt. This video is clearly made with an intent to defame. AMUL must take serious action!
After the video went viral on WhatsApp as well as Twitter, FMCG giant Amul issued a clarification stating the viral video is "a fake message being forwarded on WhatsApp and social media platforms" about inferior quality of its product.
Amul's statement posted on Twitter read: "This is for your kind information that a fake message is being forwarded on WhatsApp and social media platforms regarding inferior quality of Amul Lassi. The creator of the video has not contacted us for clarification, nor the location has been disclosed."
It further mentions that Amul Lassi undergoes strict quality checks for product quality and packaging integrity. The statement said: "We wish to assure you that Amul Lassi is made at our state-of-the art dairies and undergo strict quality checks for product quality and integrity of packaging"
take a look;
The FMCG giant explained in its statement that the fungus development in the packs are due to the pinhole from where the liquid is leaking. The company also said that it often warns its customers to not purchase any of its packaged beverages if the pack is either puffed or leaky.
Amul
also reassured customers of the quality of its products and urged customers to
share the company statement with their friends and family to allay any fears
and/or doubts while giving a toll-free number where customers can contact in
case of any complaints.
The clarification post has been viewed over 742k times and people heaved a sigh of relief regarding the matter.
This is
for your kind information that a fake message is being forwarded on Whatsapp
and Social Media platforms regarding inferior quality of Amul Lassi. The
creator of the video has not contacted us for clarification, nor the location
has been disclosed,"
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